New technologies have revolutionized the world. Mass media has been an intrinsic part of recent global changes.
After a century seeking to know the effects of the media, we can only certify one maxim: the media do not tell us what we should think, but, absolutely, they do tell us what we can think about.
The media construct reality. Therefore, information is the space from which we look at society. In it we see ourselves recollected, we build ourselves. What we live, think and even feel is produced, shared, controlled and transformed by mass media. The citizen is a capable subject, but at the same time he must be alert to the cognitive and even experimental limit assigned by the media. Given this circumstance, it is necessary for the professional and academic world around heritage to overcome the current vision of the media as instruments at the service of the disclosure or dissemination of cultural activities.
Information and mass media are key elements in the configuration of our societies, of the culture that we are, that we share, the heritage that we appreciate and know, that we have inherited and we will pass it on to future generations.
