{"id":2181,"date":"2023-05-03T19:05:24","date_gmt":"2023-05-03T18:05:24","guid":{"rendered":"https:\/\/others.ucimesaweby.sk\/kontakt\/?p=2181"},"modified":"2023-05-03T19:06:12","modified_gmt":"2023-05-03T18:06:12","slug":"gen-z-na-socialnych-sietach-niemova","status":"publish","type":"post","link":"https:\/\/others.ucimesaweby.sk\/kontakt\/gen-z-na-socialnych-sietach-niemova\/","title":{"rendered":"Gen Z na soci\u00e1lnych sie\u0165ach (Niemova)"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>Ka\u017ed\u00e1 gener\u00e1cia sa l\u00ed\u0161i od druhej vo svojom sveton\u00e1zore, predov\u0161etk\u00fdm kv\u00f4li rozn\u00fdm podmienkam a prostrediu, v ktorom vyrastali. Gen Z je prvou gener\u00e1ciou, ktor\u00e1 sa zrodila v \u010dase, ke\u010f sa technol\u00f3gie pevne usadili v ka\u017edodennom \u017eivote \u010dloveka. Na rozdiel od predch\u00e1dzaj\u00facej gener\u00e1cie, dne\u0161n\u00ed t\u00edned\u017eeri maj\u00fa revolu\u010dnej\u0161\u00ed a skeptickej\u0161\u00ed postoj k online prostrediu.<\/strong><\/p>\n\n\n\n<p>Prv\u00e9 veci, ktor\u00e9 napadn\u00fa, ke\u010f sa zamysl\u00edte nad dne\u0161nou gener\u00e1ciou t\u00edned\u017eerov a jej charakteristick\u00fdmi vlastnos\u0165ami, je tolerancia, akt\u00edvna \u00fa\u010das\u0165 v spolo\u010denskom a politickom \u017eivote, ale predov\u0161etk\u00fdm &#8211; technologick\u00fd rozvoj.<\/p>\n\n\n\n<p>T\u00e1to gener\u00e1cia si nevie predstavi\u0165 svoj \u017eivot bez soci\u00e1lnych siet\u00ed a slobodn\u00e9ho pr\u00edstupu k ve\u013ek\u00e9mu mno\u017estvu inform\u00e1ci\u00ed kedyko\u013evek a kdeko\u013evek.<\/p>\n\n\n\n<p>T\u00edned\u017eeri sa stret\u00e1vaj\u00fa s odsudzovan\u00edm a v\u00fd\u010ditkami zo strany pr\u00edbuzn\u00fdch a star\u0161\u00edch gener\u00e1ci\u00ed, \u017ee neust\u00e1le pozeraj\u00fa na displej mobilu a nevidia svet okolo seba. <em><mark class=\"has-inline-color has-ast-global-color-0-color\">Mlad\u00ed \u013eudia sa naopak pova\u017euj\u00fa seba za vedomej\u0161\u00edch ako ich predkovia, a to mo\u017eno vysledova\u0165 v tom, ako sa obe gener\u00e1cie (Y a Z) spr\u00e1vaj\u00fa na soci\u00e1lnych sie\u0165ach.<\/mark><\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><mark class=\"has-inline-color has-ast-global-color-2-color\"><strong>Predch\u00e1dzaj\u00faca gener\u00e1cia Y<\/strong><\/mark><\/h5>\n\n\n\n<p>Ako vysvet\u013euje Pew Research Center, <em>stanoven\u00e9 d\u00e1tumy pre gener\u00e1cie s\u00fa len orienta\u010dn\u00e9<\/em>, teda neexistuje presn\u00fd d\u00e1tum, kv\u00f4li rozdielnym n\u00e1zorom vedcov na t\u00fato ot\u00e1zku.<\/p>\n\n\n\n<p>Predch\u00e1dzaj\u00faca gener\u00e1cia sa naz\u00fdva Millennials (Y) \u2013 s\u00fa od roku 1980 do roku 1994, za pokolenie Z sa pova\u017euj\u00fa \u013eud\u00ed naroden\u00ed v rokoch 1995-2010. <em><mark class=\"has-inline-color has-ast-global-color-0-color\">Mileni\u00e1li sa nezrodili v \u00e9re digit\u00e1lnych technol\u00f3gi\u00ed, ale anal\u00f3gov\u00fdch: telev\u00edzory, r\u00e1di\u00e1, kazety, CD, anal\u00f3gov\u00e9 telef\u00f3ny, telef\u00f3nne automaty a podobne.<\/mark><\/em><\/p>\n\n\n\n<p>Prv\u00fd telef\u00f3n sa za\u010dali pred\u00e1va\u0165 v roku 1994: smartf\u00f3n Simon od IBM, ktor\u00fd st\u00e1l 900 dol\u00e1rov so zmluvou, ak bez &#8211; nie\u010do cez tis\u00edcku dol\u00e1rov. <em>Od tohto momentu sa mobiln\u00e9 telef\u00f3ny len \u010falej vyv\u00edjali a dostato\u010dne r\u00fdchlo u\u017e nena\u0161li by ste \u010dloveka, ktor\u00fd by nebol pou\u017e\u00edvate\u013eom smartf\u00f3nu.<\/em><\/p>\n\n\n\n<p><mark class=\"has-inline-color has-ast-global-color-0-color\">V tom \u010dase Mileni\u00e1li sa stali prvou mladou gener\u00e1ciou, ktor\u00e1 za\u010dala vyu\u017e\u00edva\u0165 technol\u00f3gie v dom\u00e1cnosti a ka\u017edodennom \u017eivote.<\/mark><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border is-style-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-content\/uploads\/2023\/05\/pexels-rodnae-productions-8111340-4-1024x683.jpg\" alt=\"\" class=\"wp-image-2238\" style=\"border-width:6px;border-radius:17px\" width=\"800\" height=\"500\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><mark class=\"has-inline-color has-ast-global-color-2-color\"><strong>Ktor\u00e9 aplik\u00e1cie preferuje gener\u00e1cia Z a ktor\u00e9 &#8211; Y?<\/strong><\/mark><\/h5>\n\n\n\n<ul>\n<li><em><mark class=\"has-inline-color has-ast-global-color-0-color\">Na rozdiel od Mileni\u00e1lov, gener\u00e1cia Z u\u017e telev\u00edziu takmer nepozer\u00e1<\/mark>,<\/em> preto\u017ee v\u0161etky ich ob\u013e\u00faben\u00e9 telev\u00edzne rel\u00e1cie a programy s\u00fa v mobiln\u00fdch aplik\u00e1ci\u00e1ch, ako je napr\u00edklad Netflix. &nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Na z\u00e1klade \u00fadajov spolo\u010dnosti Vision Critical gener\u00e1cia Y vyu\u017e\u00edva viac po\u010d\u00edta\u010d, zatia\u013e \u010do Z vo v\u00e4\u010d\u0161ej miere vyu\u017e\u00edva svoje smartf\u00f3ny.<\/p>\n\n\n\n<ul>\n<li>Pod\u013ea \u0161tatist\u00edk Pew Research Center sa <em><mark class=\"has-inline-color has-ast-global-color-0-color\">od roku 2019 v\u00fdrazne zn\u00ed\u017eil \u010das str\u00e1ven\u00fd t\u00edned\u017eermi na soci\u00e1lnych sie\u0165ach, s v\u00fdnimkou TikToku.<\/mark><\/em><\/li>\n<\/ul>\n\n\n\n<p>Zatia\u013e \u010do Mileni\u00e1li pou\u017e\u00edvaj\u00fa predov\u0161etk\u00fdm Instagram, Facebook a Twitter, ktor\u00e9 s\u00fa im d\u00e1vno zn\u00e1me.<\/p>\n\n\n\n<ul>\n<li><em><mark class=\"has-inline-color has-ast-global-color-0-color\">Mlad\u00ed \u013eudia dnes preferuj\u00fa s\u00fakromie<\/mark><\/em>, teda aplik\u00e1cie, v ktor\u00fdch m\u00f4\u017eete komunikova\u0165 len so zn\u00e1mymi alebo \u013eu\u010fmi, ktor\u00fdch kontaktn\u00e9 \u00fadaje ste dozvedeli priamo od nich (napr. Telegram, Discord, BeReal). Dobr\u00fdm pr\u00edkladom je aj Snapchat, v ktorom m\u00f4\u017eete ovl\u00e1da\u0165, kto a ako dlho m\u00f4\u017ee vidie\u0165 va\u0161e konkr\u00e9tne pr\u00edspevky.<\/li>\n<\/ul>\n\n\n\n<p>Mnoh\u00e9 soci\u00e1lne siete maj\u00fa <em>funkciu uzavret\u00e9ho \u00fa\u010dtu a pr\u00edbehov \u201elen pre bl\u00edzkych\u201c<\/em>; otvoren\u00e9 \u00fa\u010dty dne\u0161n\u00ed t\u00edned\u017eeri zvy\u010dajne pou\u017e\u00edvaj\u00fa na obsah propaguj\u00faci ich pr\u00e1cu a umenie, podnikanie at\u010f.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-content\/uploads\/2023\/05\/pexels-cottonbro-studio-5081930-2-1024x683.jpg\" alt=\"\" class=\"wp-image-2236\" style=\"border-width:6px;border-radius:17px\" width=\"800\" height=\"500\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><mark class=\"has-inline-color has-ast-global-color-2-color\"><strong>Ako vlastne Gener\u00e1cia Z ovplyv\u0148uje soci\u00e1lne siete?<\/strong><\/mark><\/h5>\n\n\n\n<ul>\n<li>Ke\u010f\u017ee t\u00edned\u017eeri tvoria ve\u013ek\u00fa \u010das\u0165 publika soci\u00e1lnych siet\u00ed a aplik\u00e1ci\u00ed &#8211; s\u00fa prv\u00ed, na ktor\u00fdch sa firmy pri aktualiz\u00e1ci\u00e1ch zameriavaj\u00fa. Napr\u00edklad gener\u00e1cia Z jednozna\u010dne preferuje kr\u00e1tke vide\u00e1 ako v aplik\u00e1cii Tiktok a t\u00e1to sie\u0165 sa r\u00fdchlo stala najpou\u017e\u00edvanej\u0161ou medzi mlad\u00fdmi pou\u017e\u00edvate\u013emi. <em><mark class=\"has-inline-color has-ast-global-color-0-color\">Napr\u00edklad,<\/mark><\/em> <em><mark class=\"has-inline-color has-ast-global-color-0-color\">s cie\u013eom dr\u017ea\u0165 krok s trendmi a aktu\u00e1lnymi z\u00e1ujmami, ktor\u00e9 ur\u010duj\u00fa t\u00edned\u017eeri, Instagram predstavil Reels \u2013 kr\u00e1tke a dlh\u00e9 video pr\u00edspevky.<\/mark><\/em><\/li>\n<\/ul>\n\n\n\n<p><em><mark class=\"has-inline-color has-ast-global-color-0-color\">Pr\u00ed\u0165a\u017elivos\u0165 Tiktoku<\/mark><\/em> spo\u010d\u00edva v tom, \u017ee t\u00e1to aplik\u00e1cia prisp\u00f4sobuje pou\u017e\u00edvate\u013eovi obsah pod\u013ea jeho z\u00e1ujmov a z\u00e1rove\u0148 ho neust\u00e1le aktualizuje, prid\u00e1va nov\u00e9 mo\u017enosti tvorby vide\u00ed alebo vytv\u00e1ra nov\u00e9 typy (ako napr\u00edklad mo\u017enos\u0165 vytv\u00e1ra\u0165 animovane video priamo v Tiktok), aby nestrati\u0165 z\u00e1ujem publika. <em>Zatia\u013e \u010do ten ist\u00fd Facebook jednoducho zdvojn\u00e1sob\u00ed personalizovan\u00fd obsah pre pou\u017e\u00edvate\u013ea.<\/em><\/p>\n\n\n\n<ul>\n<li><em><mark class=\"has-inline-color has-ast-global-color-0-color\">Dne\u0161n\u00ed t\u00edned\u017eeri u\u017e neveria \u201epekn\u00e9mu obr\u00e1zku\u201c na soci\u00e1lnych sie\u0165ach a uprednost\u0148uj\u00fa realistick\u00fd, nie &#8222;&#8220;ide\u00e1lny&#8220;.<\/mark><\/em><\/li>\n<\/ul>\n\n\n\n<p>Gener\u00e1cia Z vy\u017eaduje od zna\u010diek \u00faprimnos\u0165, preto\u017ee \u010dasto sa stavalo, \u017ee boli cie\u013eom 30-d\u0148ov\u00fdch bezplatn\u00fdch sk\u00fa\u0161obn\u00fdch verzi\u00ed, falo\u0161n\u00fdch obchodov a podobne pri pou\u017e\u00edvan\u00ed soci\u00e1lnych m\u00e9di\u00ed, tak\u017ee zna\u010dky a spolo\u010dnosti musia s\u00fa\u0165a\u017ei\u0165 o d\u00f4veru potenci\u00e1lnych mlad\u00fdch z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<ul>\n<li><mark class=\"has-inline-color has-ast-global-color-0-color\"><em>Spolo\u010dnosti sa \u010doraz viac uchy\u013euj\u00fa k reklame pomocou m\u00e9mov, ktor\u00e9 z\u00edskavaj\u00fa ve\u013ek\u00fa publicitu medzi t\u00edned\u017eermi.<\/em> <\/mark>Hlavn\u00fdm d\u00f4vodom, pre\u010do t\u00edned\u017eeri vyu\u017e\u00edvaj\u00fa soci\u00e1lne siete, je z\u00e1bava a zna\u010dky sa prisp\u00f4sobuj\u00fa svojmu publiku t\u00fdm, \u017ee do svojej reklamy prid\u00e1vaj\u00fa viac z\u00e1bavn\u00e9ho prvku.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-content\/uploads\/2023\/05\/pexels-thought-catalog-2228555-2-1024x683.jpg\" alt=\"\" class=\"wp-image-2237\" style=\"border-width:6px;border-radius:17px\" width=\"800\" height=\"500\" \/><\/figure>\n\n\n\n<p><mark class=\"has-inline-color has-ast-global-color-0-color\">D\u00e1 sa teda us\u00fadi\u0165, \u017ee gener\u00e1cia Z zmenila politiku a trendy soci\u00e1lnych siet\u00ed a Internetu ako tak\u00e9ho.<\/mark> T\u00e1to gener\u00e1cia ch\u00e1pe hrozby, ktor\u00e9 so sebou nesie online priestor, ako m\u00e9di\u00e1 a soci\u00e1lne siete ovplyv\u0148uj\u00fa \u013eud\u00ed vo svoj vlastn\u00fd prospech, a preto robia v\u0161etko pre to, aby nezveri\u0165 dominantn\u00e9 postavenie na soci\u00e1lnych m\u00e9di\u00e1 do r\u00fak ve\u013ek\u00fdch spolo\u010dnost\u00ed a vplyvn\u00fdch \u013eud\u00ed. Pri\u010dom vyhradzuj\u00fa pr\u00e1vo rozhodova\u0165 o tom, \u010do bude pre \u013eud\u00ed ob\u013e\u00faben\u00e9, u\u017eito\u010dn\u00e9 a zauj\u00edmav\u00e9.<\/p>\n\n\n\n<p><em><mark class=\"has-inline-color has-ast-global-color-2-color\">V skuto\u010dnosti gener\u00e1cia Z trochu zmenila sp\u00f4sob fungovania soci\u00e1lnych siet\u00ed v prospech be\u017en\u00fdch \u013eud\u00ed, \u010d\u00edm sa zn\u00ed\u017eila toxicita t\u00fdchto prostred\u00ed.<\/mark> <\/em>Tak napr\u00edklad technologick\u00e9 spolo\u010dnosti menia svoje slogany: TikTok hovor\u00ed, \u017ee je platformou na z\u00e1bavn\u00e9 \u00fa\u010dely a BeReal sa prezentuje ako \u201enie som \u010fal\u0161ia soci\u00e1lna sie\u0165\u201c.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><mark class=\"has-inline-color has-ast-global-color-0-color\">Zauj\u00edmav\u00fd fakt:<\/mark><strong> <\/strong>v\u00fdkonn\u00fd riadite\u013e Google poznamenal, \u017ee 40 % t\u00edned\u017eerov vo veku 18 a\u017e 24 rokov u\u017e menej pou\u017e\u00edva Google na vyh\u013ead\u00e1vanie inform\u00e1ci\u00ed, preto\u017ee uprednost\u0148uj\u00fa na to Instagram alebo TikTok.<\/p>\n\n\n\n<p><strong>Autor: Yuliia Niemova<\/strong><\/p>\n\n\n\n<p><strong>Zdroje: Pew Research Center, Vision Critical<\/strong><\/p>\n\n\n\n<p><strong><mark class=\"has-inline-color has-ast-global-color-2-color\">Foto: Pexels.com<\/mark><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00e1 gener\u00e1cia sa l\u00ed\u0161i od druhej vo svojom sveton\u00e1zore, predov\u0161etk\u00fdm kv\u00f4li rozn\u00fdm podmienkam a prostrediu, v ktorom vyrastali. Gen Z je prvou gener\u00e1ciou, ktor\u00e1 sa zrodila v \u010dase, ke\u010f sa technol\u00f3gie pevne usadili v ka\u017edodennom \u017eivote \u010dloveka. Na rozdiel od predch\u00e1dzaj\u00facej gener\u00e1cie, dne\u0161n\u00ed t\u00edned\u017eeri maj\u00fa revolu\u010dnej\u0161\u00ed a skeptickej\u0161\u00ed postoj k online prostrediu. Prv\u00e9 veci, ktor\u00e9 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/others.ucimesaweby.sk\/kontakt\/gen-z-na-socialnych-sietach-niemova\/\"> <span class=\"screen-reader-text\">Gen Z na soci\u00e1lnych sie\u0165ach (Niemova)<\/span> \u010c\u00edtajte viac &raquo;<\/a><\/p>\n","protected":false},"author":42,"featured_media":2241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[1],"tags":[19],"_links":{"self":[{"href":"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-json\/wp\/v2\/posts\/2181"}],"collection":[{"href":"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-json\/wp\/v2\/comments?post=2181"}],"version-history":[{"count":25,"href":"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-json\/wp\/v2\/posts\/2181\/revisions"}],"predecessor-version":[{"id":2353,"href":"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-json\/wp\/v2\/posts\/2181\/revisions\/2353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-json\/wp\/v2\/media\/2241"}],"wp:attachment":[{"href":"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-json\/wp\/v2\/media?parent=2181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-json\/wp\/v2\/categories?post=2181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/others.ucimesaweby.sk\/kontakt\/wp-json\/wp\/v2\/tags?post=2181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}